The Mr. Boston Official Bartender’s Guide has been a go-to manual for bartenders and spirits professionals since it was first published in 1935. More than 11 million copies and 65 editions have been in print since the repeal of Prohibition. After the Sazerac Company bought the Mr. Boston brand in 2009, the famous cocktail book entered the digital age, with a comprehensive and mobile-friendly website. The Sazerac Company wanted a robust and interactive mobile app to match and expand on the experience of the website.
Mission Data designed and developed native apps for iOS and Android to bring this iconic brand to users’ fingertips. Users can find more than 10,500 recipes, as well as information on bar basics, history, and spirits. Search for drinks by specific ingredients (bourbon, vodka); type (hot drinks, punch); or even by specific color (if you’re planning a pink party, for example). New features that are exclusive to the app are “Shopping List” and “My Bar,” designed to help the user track down the ingredients they need to make their favorite cocktails.
The app not only delivers a speedy, user-friendly experience, but it also enhances brand value and creates a new platform for consumer engagement.