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Challenge

Deepen the relationship with fans of the Weird But True children’s print book series and generate a new revenue stream through a mobile app.

Solution

Mission Data designed and developed an interactive app with social sharing, in-app content purchasing, sponsorship/promotion, and content updating. We also learned 300 wacky facts. Did you know gorillas burp when they’re happy?

Results

The Weird But True mobile app has received over 3 million downloads and completed 3 major releases. The app was winner of the Spring 2012 Parents’ Choice Funstuff Award, named a top app to keep kids happy by The New York Times, and chosen as App of the Week, New & Noteworthy, What’s Hot, and Staff Favorite by Apple.

Timeframe

3 months for initial release

Our Role

  • UX/UI Design
  • Engineering