National Geographic sought to build on the success of its top mobile app for children, Weird But True, by enhancing audience connection to another print-based product through an interactive, entertaining mobile experience.
Mission Data brought the silly jokes that kids can’t get enough of to life with Just Joking, for iPhone and iPad. The app delivers punchlines through interaction or narration. The app features flexible search, secure social sharing, and in-app purchasing.
Just Joking launched on iTunes in August 2013 and completed 2 major releases. The Just Joking mobile app received approximately 1 million downloads and provided sponsorship opportunities.
2 months for initial release