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Challenge

Help global business leaders at the 2012-2014 annual events understand the impact of Mercer’s research findings on their businesses and the global economy.

Solution

Mission Data designed and developed interactive microsites that showcased Mercer’s thought leadership via videos, podcasts, report downloads and social sharing that integrated with an arcane CMS, and a third-party marketing automation system. The 2012 microsite focused on global talent mobility, while 2013 featured an interactive Talent Barometer survey and 2014 focused on promotion of Mercer’s publication, Education and Skills 2.0.

Results

Successful branded microsite campaigns provided contacts and active leads.

Timeframe

6 weeks from concept to launch

Our Role

  • UX/UI Design
  • Engineering