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Challenge

Promote Mercer’s What’s Working-branded research through leadership-oriented campaigns.

Solution

Mission Data designed and developed two microsites featuring videos, podcasts, report downloads, and social sharing that integrated with an arcane CMS and third-party marketing automation system.

Results

Creation of Inside Employee’s Minds and Inside Employer’s Minds microsites. Mercer continues to cite the research from the campaign.

Timeframe

6 weeks from concept to launch of each microsite

Our Role

  • UX/UI Design
  • Engineering