account groupicon_account_group_smallShapeleft arrowlong left arrowright arrowbinocularsbook open 3.3.3.1 2222Open Book Iconbook open 4.3.3.1Open Book with Words iconicon_browser_talkbrowser windowicon_browser_window_smallIcon / Digital Businessicon_cloud_outlineicon_cog_bulbcompatible devices 2.3.3.1computer media.3.3.1icon_credit_cardscompatible devices 2.3.3.1icon_envelopesFacebookIcon / Digital BusinessIcon / Product Engineeringicon_graph_baricon_graph_bar_smallgraph line 2.3.3.1account group 3.3.3.1icon_heart_handshakeInstagramlayout 8.3.3.1LinkedInPage 1 Copy 2mobile phone portrait.3.3.1Mobile Phone (iPhone) iconIcon / Digital BusinessOutline_Icons_1_network.6.3.1icon_network_circlenewsletter iconOutline_Icons_1_account group 1.3.3.1Presentation IconProduct Iconquote 1.2.3.1quote 1.2.3.1 copyregister machine.3.3.1shopping cart 4.3.3.1Twittervideo clip 1.3.3.1Video player iconGroupGroup 2

Challenge

Mercer wanted to develop an interactive, digitally innovative tool that could be used by employers to measure the extent to which their companies were ensuring women thrive professionally. Mercer had recently completed a global research study on gender diversity practices, and needed to promote awareness of the study and encourage engagement with the results.

Solution

Mission Data created and hosted an interactive survey that showed how respondent’s answers compared to benchmarks from Mercer’s study. Upon completion of the survey, respondents would also be given a Thrive-o-Meter rating and recommendations for advancing their gender strategy. Mission Data also integrated with Mercer’s marketing automation system, giving Mercer valuable feedback as the survey was completed.

Results

The project was so successful that Mercer incorporated the survey as an actionable component of its annual When Women Thrive conference.

Timeframe

3 months

Our Role

  • UX/UI Design
  • Engineering