Mercer wanted to develop an interactive, digitally innovative tool that could be used by employers to measure the extent to which their companies were ensuring women thrive professionally. Mercer had recently completed a global research study on gender diversity practices, and needed to promote awareness of the study and encourage engagement with the results.
Mission Data created and hosted an interactive survey that showed how respondent’s answers compared to benchmarks from Mercer’s study. Upon completion of the survey, respondents would also be given a Thrive-o-Meter rating and recommendations for advancing their gender strategy. Mission Data also integrated with Mercer’s marketing automation system, giving Mercer valuable feedback as the survey was completed.
The project was so successful that Mercer incorporated the survey as an actionable component of its annual When Women Thrive conference.