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Challenge

Foster and grow an existing customer loyalty community via a high personal value, highly functional mobile app that augments an existing Web-based affinity application.

Solution

Mission Data built a mobile app featuring information about members’ personalized barrel plates including barrel number and age, Maker’s Mark store and restaurant/bar locator, distillery updates, and social sharing functionality.

Results

The Maker’s Mark Ambassador mobile app was released on Android and iOS in May 2013.

Timeframe

5 months

Our Role

  • Engineering