Create a way to connect with Top Chef’s TV audience on mobile devices, and monetize content and how-to videos, including 200 lessons, 20 courses, and 60+ hours of video content by 11 former chef’testants.
Mission Data designed and developed a Top Chef University (TCU) tablet and mobile app that gives home chefs the ability to watch videos while cooking to recreate the dishes from their favorite chef’testants. The complete solution includes a microsite, a web layer for sharable content, and support service integration on apps for iPad, iPhone, and Android.
6 months from concept to launch