Before committing resources to a project, it’s critical we gather research on the business goals of our clients and the viability of their ideas, as well as the expectations of the end users. Developers, designers, and product managers work together to define the product and technical architecture so that a usable prototype can be built. We rapidly test multiple prototypes, mapping the user experience and learning until we identify the Minimum Viable Product (MVP).
We work in small teams, at a sustainable pace, with consistent communication. We collaborate with clients to build MVPs, often working in two-week sprints for design, development, and the assessment of results. To best manage scope and budget, we regularly administer “tollgate” reviews to gauge progress and deliverables.
We experiment over and over again, testing the riskiest assumptions and exploring more valuable solutions. Vetting the work through touchable, draggable, clickable interactions is paramount. An idea that seemed terrific as a concept may no longer resonate with users once it’s implemented. The sooner we can find errors, the less time and investment are wasted on building the wrong thing.
The creation of the user experience design begins with usability research— stakeholder expectations, customer profiles, and scenario identification. We produce wireframes and navigation models with a focus on key user interactions, usage scenarios, and organization. Additional development tasks may include API integration, systems development, and database development. Whether we’re launching an MVP or a feature-complete product, our goal is to establish products that achieve optimal, intelligent, and inspiring operation and features for the user.
We administer multiple testing processes to deploy products to the production environment, from user acceptance to regression to performance testing. We provide release management strategies and gather post-launch feedback for future iterations.
We provide a multitude of managed services to support products and platforms such as ongoing maintenance for incidents, bug fixes, minor enhancements, suggested platform improvements, and change requests. We also monitor feedback for native solutions, platforms, and connected products, and troubleshoot maintenance and security needs before problems arise.
One of the biggest hurdles in the digital age is keeping up with the pace of innovation. We share our deep technical expertise with our clients, advising them on practical ways to apply emerging technologies—from IoT and voiced-based interfaces to machine learning and virtual reality–for optimized growth in today’s digital business environment.