edo Interactive
About edo Interactive
EDO Interactive is a pioneer in leveraging next generation marketing and technology platforms to enable businesses to use debit cards that promote brand, support partnered advertising, and focus on the concept of consolidating “gifting” into a single financial vehicle. EDO’s first and primary offering is Facecard Prepaid Mastercard®. This debit card is targeted to millennials and primarily that age group (17-22) who are independent in terms of many purchasing and budget decisions but still rely on the funds and gifts of others.
Capitalizing on the demographic
EDO determined that its target demographic was very attuned to social networking and more likely to make use of interactive features and functions off of one of those platforms versus a standard interactive website. EDO needed to develop a Facebook application to support its Facecard product. Facecard features include no negative balance, target funds to specific needs, support couponing through “prewards” from retailers and manufacturers that are equivalent to funds right on the card, and strong parental and financial oversight controls.
Developing the application
Mission Data was engaged to initially develop a simple Facebook application to support the basic needs of banking and card management such as check the balance and move funds. Mission Data was then engaged on consulting and formulating a demographic-focused, more full featured, integrated set of Facebook applications to enable card holders to exchange gifting wishlists, identify what a cardholder needs, and give gifts. This additional functionality would be in support of Facecards’s “Give More | Get More” tag and branding image. Following the consultation, Mission Data performed the design, developed the applications, deployed the application, and is hosting and managing the application. The development required integration, via webservices, with EDO’s backoffice applications.
Life on Facebook
EDO has successfully launched Facecard and new features recently added will enhance its attractiveness to the Facebook community. Mission Data is providing managed services for the Facebook application including dedicated virtual server hosting and application management.