Cattlefax
About Cattlefax
CattleFax is a member-owned, informatison-based organization, providing critical information aggregation on bid and auction prices on beef across all the major trading and price-setting centers. Cattlefax.com is a trusted site where professional cattlemen turn for a self-help system of information needed for good marketing and business decisions.
Improving performance and value
The former CattleFax solution was very static and interaction with the information provided, mainly prices, was inadequate. CattleFax wanted to grow their value through an improved set of online interactivity that provided more “real time” and rich information. The goal of updating the site was to increase its value and ultimately its membership.
Creating a strategic partnership
Partnered with Stewart & Associates, Mission Data was engaged to implement a new vision for the site which required a complete re-engineering of the web solution so that CattleFax had a platform to redefine itself. The solution required sophisticated new technology underpinnings to support a Radiant content management system, tiered roles and subscription levels, advertising and sponsorship using OpenX, and integration with an existing Oracle database. The solution combines a new website design and Ruby on Rails development services with the site hosted on a Mission Data dedicated virtual server platform.
Growth through value
CattleFax has seen an growth in its membership from the increased value provided by the Mission Data solution. Revenues have also grown as a result of being able to offer advertising and sponsorships on the site. Mission Data is providing managed services including hosting, site maintenance, and working with CattleFax on new enhancements such as on-demand webinars.
Visit www.cattlefax.com