PAMA, Heaven Hill's new pomegranate flavored liqueur, is taking the spirits world by storm. And now, the brand has a web site that looks as good as PAMA tastes.

"We needed a site did a better job supporting the excitement and attributes of the brand. PAMA is fun yet sophisticated," said Reid Hafer, PAMA brand manager. "The new site has a terrific look and feel that really hits the mark."

Mission Data built a highly interactive, Flash-based site that provides a platform for spreading the word about PAMA and how to use it. The food and drink sections of the site, for example, are stocked with an interesting supply of unique recipes using PAMA. The Party Planning section contains useful information on planning events ranging from Girls Night Out to a Black Tie affair. Printable versions of the party plans are also provided.

The site is built to grow. New recipes, planning events, and news can be easily added as the brand's reach expands.