Envision
The success of any effort requires a common vision of the future state to be created. The Mission Data approach is initiated with an accelerated set of activities and deliverables meant to create the overarching guidance for nearly all aspects of the project to be executed.
During the Envision stage of the process Mission Data works in a rapid and interactive manner to:
- Create a clear and full articulation of the business result or goal
- Investigate market trends and evaluate emerging market and delivery concepts
- Define the core solution's creative and functional requirements
- Establish project priorities, timelines, communications processes, and roles
The Envision stage features a facilitated creative briefing and market concept and trends working sessions. These sessions consist of a facilitated decision-oriented discussion on the basic functionality, styling and navigation aspirations of the site so that the user experience as aligned with brand or culture is defined. A key element of any publicly accessed Web, social and mobile solution is that they can only provide their value when they are readily found and appropriately used. Thus, these sessions address strategies around search engine optimization (SEO) and metrics appropriate for ensuring solution success (i.e, Web and social analytics). When required, facilitated market concept and trends research review meetings are delivered so that the joint team has a strong foundational understanding of the landscape with respect to potential solutions and approaches.
Key deliverables and results include:
- Project/Initiative Charter
- Creative brief