Screen capture of the Intrepid Bioinformatics website.
Ok, bad paraphrasing aside, for one moment, put on your best “Gordon Gekko” suit, and loosely consider this:
In finance, a portfolio is a collection of investments held by an institution or an individual. Holding a portfolio is a part of an investment and risk-limiting strategy called diversification – by owning several assets, or “things with value”, certain types of risk can be reduced. In building up an investment portfolio, a financial institution will typically conduct investment analysis, while a private individual may make use of a financial advisor/institution’s portfolio management services.
Now ask yourself this – what if there were a way to do this with, oh I don’t know: your genetic data? Enter Intrepid Bioinformatics.
Intrepid’s founders had a vision, one of a heterogenous genetic data management platform that would allow researchers to store, compare, and contextualize genetic trends, as well as purchase reagents and consumables, all in one place. With a newly-designed identity by Katie Bush Design, Inc. in hand, Intrepid and their team came to Mission Data looking to take this concept out of the futuristic conversational realm and bring it into the “now”.
What Does It Do?
A “software-as-a-service” platform allows genetic researchers to compare similar data sets from thousands of samples side-by-side. With Intrepid, a researcher can begin to quickly identify trends in entire populations which will have the potential to quickly advance discoveries in the medical, pharmaceutical and agricultural biotechnology industries. From free trials to rich-access subscriber plans, users are presented with an impressive load of features right out of the gate – multiple upload options, data downloading, user tutorials, and active collaboration between other community members of your choice, to name a few.
Who’s Using It?
Intrepid appeals to the genetic research community in two sectors: human genome research and animal (specifically, bovine) research. The markets for these two segments are vastly different, and the audience can be further segmented into researchers working for larger companies/governments/universities vs. researchers in small, relatively unfunded labs.
Take, for example, a cattle farmer. He or she obviously has a vested interest in ensuring that their clients are receiving the best product possible, be it milk, beef, etc. By using Intrepid’s services, they can access a wealth of genetic data that will help them determine which lines of cattle are best suited for those assorted purposes. And, which lines they might want to avoid because of a predilection for disease.
That’s not to say those are the only audience contingents that Intrepid is looking to pull into their community. On the contrary, a day on the horizon can be seen in which members of the public can look to utilize Intrepid Bioinformatics’ services like a digital genetic bank, safely and securely storing their data with constant and “at-will” access.
Our team at Mission Data constantly look to push and redefine the boundaries of what is thought possible and conventional in the realm of the web. And, I think I can speak for all of us when I say that if we can eliminate boundaries and make the ideas of the future happen while partnering with great clients, then the ride is made all the better. This was certainly the case here.
To further paraphrase Gordon Gekko: “It’s all about the ‘now’, kid. The rest is just conversation.”
